Dutch Fluency
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Sponsorship 2026

Put your brand in their Dutch.

16,000+ people learn Dutch with us every month, half of them in the Netherlands. Many just moved here and are sorting out a bank, insurance, a phone and a home. Your brand goes inside the habit they chose.

See the packages
Download the one-pager (PDF)Max three sponsors on the network at a time.

Real reach, every month

Podcast33,000+downloads a month16,000+ unique listeners across 36 live shows
Inbox7,600+emails delivered a monthDaily lessons with transcript and exercise
App290+active learners a monthLogged in and practising in the last 30 days
Instagram510,000+views a month2,300+ posts across our accounts

Last 30 days. Bots and crawlers filtered out, numbers rounded down. Updated daily.

Expats and professionals from these companies learn with us

ABN AMRO
Adidas
Aldi
Bol.com
BAM
Booking.com
Cargill
Fisher Investments
Flow Traders
Miro
Mithra
Nike
Philips
PostNL
Shell International
Uber
Rijksoverheid

Where your brand shows up

Six placements across audio, inbox, app and Instagram. Each package unlocks more of them.

Mid-Roll

Rick says your name

A short host-read in Rick's voice, in episodes they chose to play. It stays in on every replay: Spotify, Apple, YouTube and our site.

Story

Inside the story

The characters use your product. Listeners need it to follow the plot, so nobody skips it.

Story

Next to the lesson

The daily learner email brings the episode, the transcript and an exercise. Your brand sits right next to it.

Ecosystem

In the app

Your logo on screen while they practise: stories, pronunciation and progress.

Ecosystem

In a song

An original Dutch song with your brand in the lyrics. They replay it to learn the words.

Add-on

On Instagram

Your brand across our Instagram accounts for a month, with your name and #adv in every caption.

Hear how it sounds

Story example
“Sophie opende haar laptop in een café in de Jordaan. Ze had net een account geopend bij [Your Brand], geen verborgen kosten, alles in het Engels. Terwijl ze haar eerste overboeking deed, bestelde ze een koffie verkeerd. ‘Mag ik ook een tosti?’ vroeg ze. De ober glimlachte. Het voelde als thuis.”

Your brand becomes part of the story. Listeners need it to follow along.

Mid-Roll example
“Even een korte pauze. Deze aflevering wordt mede mogelijk gemaakt door [Your Brand]. Nieuw in Nederland en op zoek naar een bankrekening? Open binnen vijf minuten een NL-IBAN, volledig Engelstalige app, geen verborgen kosten. Kijk op [yourbrand].nl. Oké, terug naar het verhaal...”

A classic host-read by Rick. It stays in the episode, so replays keep counting.

Who is listening

Not a casual audience. People who made Dutch a daily habit, from their first weeks in the country to their first meeting in Dutch.

What they are sorting out right now

A bank accountHealth insuranceA phone planA homeEnergyA bikeA new job
  • A1First weeks in the country
  • A2Shops, the doctor, the neighbours
  • B1Work, news and life admin
  • B2Dutch at work, every day

Weekly plays, all shows

Live, updated daily. Bots filtered out.

36 live shows, 6,389 episodes, A1 to B2. dutchfluency.com/podcasts

Ecosystem

Your name in the chorus.

We write your brand into an original Dutch learning song. Learners replay it to remember the words, so your name is not a skippable ad. It is the hook.

  • In the lyricsYour brand in a verse or the chorus. They sing it because they are learning the words.
  • Replayed on purposeReplay is how they memorise vocabulary. Your name rides along every time.
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Dagboek Song

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Daily Immersive Dutch

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Learner Highlight

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Community Moment

Three ways in

Monthly plans. 30 days notice, no setup fee, no minimum run. Priced against 33,000+ verified downloads a month.

Mid-Roll

Rick says your name in the podcast.

€200a month

  • A short host-read by Rick, in the episode
  • One of 3 sponsor slots on the network
  • About 4,000 downloads a month for your slot
  • Stays in the episode, so replays count
  • Monthly report: plays and completion
Most popular

Story

Your brand is in the story. Only you in your category.

€1,000a month

First three categories: €700

  • Everything in Mid-Roll
  • Characters use your product in the episode
  • Nobody else from your category that month
  • A mention in the daily learner emails
  • Links you can track

Ecosystem

Podcast, story, song and the app.

€2,500a month

First three categories: €1,750

  • Everything in Story
  • An original Dutch song with your brand in the lyrics
  • Your logo in the learner app
  • A strategy call every quarter
First three categories: 30% off for 3 months

Story €700 and Ecosystem €1,750 a month for the first three months. Mid-Roll stays €200. The first month is due on signature, and that category is yours from that moment. After three months, the regular rate.

Add-on, on top of any planSocial: €500 a month (€350 for the first three)

Your brand across our Instagram accounts for the month, with your name and #adv in every caption. 2,300+ posts and 510,000+ views in the last 30 days.

How it works

  1. Tell us what you sell

    Form, email or a call. Rick replies within 24 hours.

  2. Pick your package

    Monthly, 30 days notice, no setup fee. The first month is due on signature.

  3. Go live, see the numbers

    Your placements go into the new episodes. Every month you get a report.

Let's talk

Tell Rick what you sell and who you want to reach. You get an honest answer on which package fits, even if that is the smallest one.

Rick, founder of Dutch Fluency
RickFounder. Native Dutch. Dutch teacher.
Email Rick

Every month you get a report with

  • Plays and completion per placement
  • Top listener countries and devices
  • Clicks on your tracked links and coupon redemptions
  • Timestamped examples of every placement
Download the one-pager for your team (PDF)
Rick, founder of Dutch Fluency

Let's talk sponsorship

Fill in the form and Rick gets back to you within 24 hours.